Did you know why many professional business owners make sure that they’re doing everything possible to get the most out of their websites? Of course, the lead generation and a much better ROI are what they’re after. In fact, according to businessmodulehub.com, it can lead to a much better business scale. And if you’re not already conducting keyword research, now is the time to start. Keyword research is one of the most important aspects of SEO. It can help improve your website’s rank in search engine results pages (SERPs). In this blog post, we will highlight some costly mistakes many business owners make when conducting keyword research.
Only Aiming for High-Volume Keywords
When most business owners start their keyword research, they usually only aim for high-volume keywords. Of course, these are the terms that are going to bring the most traffic to your website. However, they’re also the ones that will be the most competitive. And if you’re not careful, you could end up spending a lot of time and money on a keyword that you’ll never be able to rank for.
Skipping Long-Tail Keywords
Instead of only targeting high-volume keywords, you should also be looking for long-tail keywords. These are the ones that are less competitive and more specific. However, long-tail keyword possibilities are often ignored due to the fact that they’re not going to bring in as much traffic as their high-volume counterparts. But if you’re able to rank for a long-tail keyword, you could end up getting more targeted traffic that is more likely to convert. For example, if you’re a plumber in Los Angeles, you’re not going to rank for the keyword “plumber.” But you could rank for “plumber in Los Angeles.”
Not Checking Search Volume
A keyword with low competition doesn’t mean it’s not being searched for. In fact, many high-volume keywords have low competition simply because they’re not being searched for that often. Before you start targeting a keyword, make sure that you check its search volume. This way, you can avoid wasting time and money on a keyword that no one is searching for.
Not Defining Your Geography
It’s such a common mistake that business owners make when conducting keyword research. They’ll start targeting keywords without even defining their geography. For example, if you’re a plumber in Los Angeles, you don’t want to be targeting the keyword “plumber.” You want to be targeting “plumber in Los Angeles.” By defining your geography, you can ensure that you’re targeting the right audience. So what can you take away from this blog post?
Make sure that you avoid these costly mistakes when conducting your keyword research. And if you’re not already conducting keyword research, now is the time to start. It’s one of the most important aspects of SEO and can help improve your website’s rank in search engine results pages (SERPs).
